The protection of the earth’s atmosphere represents a major challenge for modern civilization. As a traditional and family business, we see our commitment to sustainability as a responsibility to the environment and to future generations.

  • Suppliers certified according to EU standards
  • Purchase of green alternative energies from Green Planet Energy eG
  • Filler material 100% biodegradable (except from straps)
  • Usage of certified FSC paper
  • Climate-neutral delivery via DHL
  • Consequent waste separation with paper recycling
  • Installation and commissioning of our photovoltaic system as of April 2019. Prospectively avoided CO2 emissions from the new system amount to 20.000 kg/year. 60% of total production facility’s energy needs can be served with the new photovoltaic system. Further alternative energy supply is planned.
  • We purchase most our wire within a 150 km limit and the rest from nearby European countries. By ordering maximum order quantities, we minimize transport emissions.
  • We have implemented an internal, resource-friendly printer concept with the latest printer technology, including sustainable filter technology. We continuously reduce our paper usage to a minimum and use only black and white ink.
  • Our entire production facilities have been converted to LED lighting.
  • We manufacture in Germany.
  • Our intelligent timing tool ensures a constantly available and sustainable heating system (also during night and weekend shifts).
  • Our regular strategy meetings always include ecological, economical, and social improvement options.
  • We change our plastic packaging. From January 2021, we will be using a sugarcane-based plastic (BioPE). This means that 94% of our plastic packaging is made from renewable raw materials.
  • New trees are planted on the company premises to make the 2-hectare site close to nature.
  • Our rolling doors have been partially replaced by transparent elements in order to use more daylight and less artificial light.
  • In the 2nd quarter of 2021, the first e-car will be added to the vehicle fleet, powered by our own PV system and contributing to climate neutrality.
  • In the fourth quarter of 2022, the expansion of our PV system to almost 100 kwp will go into operation. This means that the CO2 emissions avoided in the future will be around 60,000 kg/year. The total electricity demand for the production facilities can thus be directly covered by approx. 65% within one year.
  • Our packaging tape has been made from paper since February 2024. This is another step towards avoiding plastic waste.

Bicycle spokes and nipples

It was not least sustainability considerations that prompted us to re-enter the bicycle market. Since 2024, we have also been producing spokes and nipples for all types of bicycles again, from racing bikes to cargo bikes, gravel bikes and e-bikes. We are delighted to be part of a better future.


At the present throwaway society, repairing and long-term usage of commodities dramatically decreased in its importance. Raw material usage and production processes cause tremendous damages for our planet and, hence, for our livelihood.

The WWS production is oriented towards maximal durability. We are pleased to contribute with our products to a long-term spoke wheel usage. This is because, in contrast to cast wheels, components such as rims or hubs can be re-used. Either single spokes can be exchanged or the entire wheel can be newly welded and milled.

We will be glad to assist you with the appropriate repair work.

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WWS spoke calculator – Measure your spoke